Greener Arena Panel @ Green Events Europe 2014

In a well received panel discussion partners of the Greener Arena Network discussed the idea of the network and the challenges ahead.

On the 3 & 4 of November the fifth edition of GreenEvents Europe (Europes leading conference for sutainability in the live music and event industry) took place in Bonn.

The Greener Arena Network had the opportunity to discuss challenges & chances in a panels discussion with

Verena Müller, public relation and media expert of EnergieAgentur.NRW
Sybil Franke
, Sales & Sales & Marketing Director of Velomax Berlin Hallenbetriebs GmbH and member of the managing Board of Velomax.

The session was hosted by Lena Buck from the Green Music Initiative.


Verena Müller:

  • Background and idea of the network
  • Current hot topics:
    • Database for best and worse practice
    • Nudging for more sustainable behavior among employees.
    • Smart tools to communicate the green agenda.
    • Adressing the whole value chain: From musicians to operators to visitors. Showcase on „Green Touring“ is planned for 2015.


Sybil Franke:

  • Greening Max-Schmeling-Halle in Berlin, an overview (more Details here).
  • Future plans:
    • Green Music Shows, Carbon Neutral Events
    • Greening the two other venues of Velomax GmbH (Velodrom & Rittal Arena)
    • Encouraging use of public transport (not integrated in ticket price)
  • Future challenges:
    • Separation of visitors trash
    • Encouraging use of public transport (not integrated in ticket price yet)


  • More exchange among promoters is needed, not only between operators and promoters, to push the topic. Difficult task.
  • Idea: Involving students to address the problem of visitor waste.
  • More actions must be taken to raise awareness from visitors to operators that being sustainable does not necessarily mean spending more money, but rather can save costs. Earning money, in this industry, is most important– feeling better because of protecting climate ranks much lower.


About GreenEvents Europe:
The GreenEvents Europe Conference in Bonn is an annual event. The fifth edition of this unique sustainability related conference for the live music and events industry saw two and a half days of top-level discussions, presentations and exchange with alltogether 120 participants in attendance.